SEO + Content
Through using SEO plugins such as Yoast and SEOpress, I have installed better on-page SEO, understanding the importance meta content, keywords, image alt tags, accessibility, speed and mobile friendliness. I have become familiar with WordPress having built a variety of website using its content management system as well as e-commerce features (WC).
Growing ranking and views by crafting SEO-friendly content. Game and profile listings on Board Game Bucket are informative, user-friendly and optimised with Schema. I have also started a blog to increase engagement and traffic. I have grown Board Game Bucket to 3000+ visitors a month, with 60+ account users.
Google search console & Google workspace
I have a working knowledge of the Google Search Console and related tools to further optimise web presence and market a website using keywords and tags.
I am confident using Mailchimp and similar tool such as SendInBlue or SendGrid to send newsletters, email campaigns, targeted at particular groups and audiences. I am also able to create a series of emails conditional upon actions taken by users.
I use social media, giveaways and promotional content to build an email list.
I am experienced in using tools such as Buzzstream to compile potential client lists and build a campaign to generate leads for sign-ups on my marketplace Board Game Bucket.
Facebook ad manager
Creating adsets, ads, copy and content.
Social Media management
Several social media content strategies have been implemented for my business Board Game Bucket. A variety of content across Instagram, Facebook and Twitter has been used. I am confident in using scheduling and analytics tools. You can see below links to Board Game Bucket’s social media accounts which grow organically through regular engagement and posting. I build relationships with people in the industry and community to gain trust and authority.
I manage a Facebook Group for Board Game Bucket with 300+ members which receives greater interaction than any other channels. Groups are particularly good for ranking higher in member’s personal feeds and for community engagement.
Facebook ad manager: A/B Testing
Trialling different audiences and creatives across adsets and analysing to promote the highest performing ads.
I use Google Analytics on a few of my websites to tack visitor behaviour and view counts.